The USA’s first shopping festival is being launched this summer by The Greater North Michigan Avenue Association (GNMAA), the same organization that produces The Magnificent Mile Lights Festival® presented by Harris. That single day event attracts over one million visitors to The Magnificent Mile® district annually the weekend before Thanksgiving.
In-Fashion: The Magnificent Mile Shopping Festival™ begins on Friday, August 26 with an interactive celebrity event featuring renowned stylist and television star, Carson Kressley, whose current projects include hosting the new make-over show Carson-Nation and co-hosting Your OWN Show: Oprah’s Search for the Next TV Star for Oprah Winfrey’s new OWN Network.
The large-scale celebration expects to include designer appearances, celebrity chef events, trunk shows, entertainment and more, concluding on September 8 with Chicago’s version of Fashion’s Night Out.
As the first shopping festival of its kind in the United States, In-Fashion: The Magnificent Mile Shopping Festival takes the best of the shopping festivals that occur in international cities including Dubai, Singapore, Cannes and more. The event invites consumers to shop, dine, explore and stay for a schedule of special events and promotions. A raffle designed to reward visitors includes luxury prizes including a 5-night stay at the Fairmont Chicago Millennium Park valued at $20,000.
In-Fashion reinforces The Magnificent Mile’s reputation as a shopping mecca with large-scale celebrations and district-wide, in-store promotions. The event cuts across five primary categories of fashion and beauty, lifestyle, culinary, technology and culture. In-Fashion: The Magnificent Mile Shopping Festival will create excitement and motivate visitors as it brings together a roster of too-good-to-resist incentives and experiences.
For more information, visit www.themagnificentmile.com
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